The strength, discipline and passion that is necessary to become a respected and loved ballerina, also happens to translate well into what is required of a savvy entrepreneur.
While it may not be the first thing to pop into your head regarding professional dancers, this ex-ballet dancer builds successful online business from the ground and does it with the fineness that made her a great dancer.
Necessity is truly the mother of invention, as you will see from this article in Entrepreneur.com as it outlines how Mary Helen Bowers was able to transition her current business into an online one.
Ex-Ballet Dancer Builds Successful Online Business from Scratch
When Natalie Portman asked Ballet Beautiful founder Mary Helen Bowers to help her train for the lead (and, as it turns out, Academy Award-winning) role in Black Swan, there was just one possible answer: Yes. But the dream assignment would require near-constant travel. Bowers would have to leave her fitness studio clients behind just as the business was taking off.
A former New York City Ballet dancer, Bowers developed the training and fitness routines that became the foundation of her Ballet Beautiful program after an injury forced her to find a portable and effective way to stay fit while stuck in a dressing room. She started training her clients privately in 2008, and within a year she built a solid client list–and got Portman’s attention.
However, Bowers did not want to sacrifice her loyal client-base for a single customer, star or not. So she came up with a way to train her customers through the web by having a tailored-made piece of software to follow-up on them.
Results for the business:
Within a year, Ballet Beautiful’s client base increased more than 400 percent to about 10,000 users in 50 countries, and Bowers’ online offerings expanded to 15-minute streaming videos and DVDs available for purchase.
Seventy-five percent of her clients are online now.
“I think online is the future of the fitness industry, and we can go a lot bigger from here,” she says…”
(Read the full article here)
Pretty smart, right? With some creativity and a little business savvy, a new product was born and this ex-ballet dancer builds successful online business that benefits all. Those that want to attain a dancer’s body, now can do it from the convenience of their own homes.
What about you? Have you tried Ballet Beautiful? Now that you know you can do the workouts at home, are you more inclined to give it a try? Let us know below in the comments – and “Like” this post while you are at it!